Ignition Group opens Cape Town office in growth phase

The business offers complete customer management, and services clients in the US, UK and South Africa.

The business offers complete customer management, and services clients in the US, UK and South Africa.

Published May 18, 2023

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Durban-based Ignition Group, which has businesses that include Gumtree and Spot Money, has opened its first office in Cape Town which will soon house up to 900 employees, a statement said yesterday.

Ignition CX, the group’s customer sales acquisition and customer experience business, would make up the majority of the space in the new building.

The business offers complete customer management, and services clients in the US, UK and South Africa.

The Cape Town building would also be home to two of the tech-focused businesses, Gumtree and Spot Money.

“2023 marks the 21st anniversary of Ignition Group, and as a proudly Durban-grown business that has partnered with some of the leading brands in South Africa and across the globe, I’d like to take a moment to reflect on what this new chapter in Cape Town means to us,” said Ignition CX CEO Ryan Bayman in a statement.

“It means an opportunity to grow and thrive in a highly competitive industry; for our valued clients it means access to even more top-notch services and support, and for the people of Cape Town it means new job opportunities and economic growth,” he said.

He said Ignition was in a “hypergrowth” phase, and including the employees based in the new building, the company now had over 4000 staff, with an aim of reaching 10 000 employees within the short term.

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