InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in South Africa, Southeast Asia, Turkey and Middle East on Wednesday.
This would see Microsoft Advertising extend its relationship with InMobi into South Africa, Southeast Asia, Turkey and the Middle East. InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries across these regions in addition to India. InMobi would expand the team in-market to drive growth for Microsoft Advertising and further the relationship with Microsoft.
InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms.
InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. The partnership was expanded in 2019 as InMobi added the Microsoft Advertising products and solutions to its offerings in India.
Microsoft Advertising’s EMEA and LATAM Vice President Mark Richardson said Microsoft Advertising were thrilled that InMobi will further expand their representation of their full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of their continuation to expand sales and marketing efforts into this region.
Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites like AOL and Yahoo.
Microsoft Advertising’s APAC Vice President, Nick Seckold said over the last 2.5 years, InMobi has done a wonderful job establishing Microsoft Advertising’s Indian footprint while doubling revenue over the same period. “InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic. InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across Southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region.”
As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will take up additional responsibilities for growing the Microsoft Advertising business across Southeast Asia, Middle East, and African markets and leading the global relationship with Microsoft.
“The extended partnership between Microsoft Advertising and InMobi will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and native display platforms across both organizations,” Dosi said.
“We are positioned uniquely to bring Microsoft Advertising to marketers in Southeast Asia, Middle East, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team.”
InMobi will be responsible for the sales, account management, marketing, finance, collection, and billing for Microsoft Advertising customers, managed by InMobi, in India, South East Asia, Turkey and Middle East and Africa from now onwards. The direct billing with InMobi was intended to enable a seamless and hassle-free experience to advertisers, from InMobi, as they leverage its services.
InMobi’s client Ankit Maheshwari, VP of Marketing at Angara, a leading online diamond and gemstone jewelry, said the InMobi team was pivotal to the success that Angara witnessed with Microsoft Advertising. “Their proactive approach has time and again enhanced campaign efficiency, driven innovation, and delivered healthy returns for the brand. We are looking forward to replicating this success across multiple geographies and markets and going from strength to strength with InMobi as a partner.”
Talking about the promise of the expansion, another InMobi client, Anand Mistry, Head of Digital Marketing at Commerce Pundit, said the last two years, the partnership with the InMobi team had consistently enabled them to grow business and maximise ROI for their clients on the Microsoft Advertising platform. “The strategic inputs and executional excellence from InMobi have not only added value to our client’s business but also deepened Commerce Pundit’s relationship with them. The comprehensive insights shared by the InMobi team on Search, Shopping and Native Display have been pivotal in exploring and scaling our business across new locations globally. We are excited to see the partnership reach new heights in the future!”
BUSINESS REPORT