Unpacking the Beyoncé conspiracy theories taking over TikTok

The theory suggests that celebrities thank Beyoncé at award shows out of fear for her supposed godlike power. Picture: X

The theory suggests that celebrities thank Beyoncé at award shows out of fear for her supposed godlike power. Picture: X

Published 23h ago

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In today's world, conspiracy theories are popping up everywhere and now they've landed on the doorstep of music's power couple, Jay-Z and Beyoncé. This is not the first time, mind you.

Since tying the knot in 2008, these two have faced their fair share of criticism and praise from fans and critics alike.

But lately, there’s been chitchat suggesting they might be linked to something much deeper: the Illuminati. TikTok and other social media platforms are buzzing with wild theories that have people hooked.

One of the theories involves Beyoncé’s hit song "Single Ladies". Some fans believe that if you play it backwards, you can uncover hidden messages, like the eerie claim that

“The world will bow to me. People’s tears will fall.”

And that’s just the beginning of the wild theories swirling around the superstar.

Another bizarre idea that’s taken TikTok by storm is the “Thank You, Beyoncé” phenomenon. According to this theory, celebrities thank Beyoncé at award shows not just out of respect but because they fear her supposed godlike power.

@frodo_editz What is the truth behind Beyoncé? #theory #whatif #scary #artist #beyoncé #mysterious #grammy ♬ Originalton - 🗿

This speculation is partly fuelled by the tragic death of Aaliyah, a major figure in music, with some suggesting her passing allowed Beyoncé to rise to fame.

J. Cole even referenced Aaliyah in his 2013 song, "She Knows," which has sparked even more questionable connections, especially involving Sean "Diddy" Combs, who’s recently faced some serious allegations.

TikTok videos featuring the track as background music hinted at a mysterious connection, with users noting the appearance of names like “Shawn” (Jay-Z’s real name) and “Knowles” (Beyoncé’s last name), suggesting Cole’s song title might be a subtle reference to the power couple.

The theory got more traction when fans pointed out that Diddy’s first name, “Sean,” sounds identical to Jay-Z’s.

Adding to the intrigue, “She Knows” was suddenly removed from YouTube in late September, leading to speculation that Jay-Z’s label, Roc Nation, might have issued a DMCA takedown.

Media personality DJ Akademiks added fuel to the fire, stating, “Doing this just makes them look guilty, who on their team approved this lmao,” suggesting the move only deepens fan suspicions about Jay-Z and Beyoncé’s alleged involvement in something bigger.

The trend of thanking Beyoncé has turned into a kind of ritual at award shows. Remember when Kanye West famously interrupted Taylor Swift to declare that “Beyoncé should have won”? Or when Adele tearfully said, “You are our light”?

It’s been said that the “Easy On Me” hitmaker broke her trophy that night and years-old speculations suggested she did it intentionally to share a piece of her Grammy with Beyonce

It’s like there’s an unspoken rule: win an award, give a nod to Beyoncé or risk the backlash.

What started as light-hearted fun on TikTok has turned into something that feels a bit superstitious. People are now thanking Beyoncé for everything from surviving a tough workday to their pets’ health.

It’s evolved from playful acknowledgement to a quirky reverence.

There’s even a viral video of someone frantically realising they forgot to thank Beyoncé in an email and quickly adding, “I’d like to thank Beyoncé”, before hitting send.

The theory suggests that publicly praising Beyoncé is not only a nod to her influence in pop culture but also a way to ensure “protection” in the music industry.