Over the weekend, popular American celebrity jeweller Ice Box shared a video of local amapiano star Uncle Waffles visiting one of their stores and shopping around for a new Rolex.
“Make sure you come to get your ice, the same way I’m coming to get my ice here at Ice Box. Alright? icebox.com,” she said during a promotional video shared on Instagram.
“Watch the full @unclewaffles_ episode on our YouTube now,” shared the jeweller on its Instagram page. “Link in our story!”
The South African rap star was the most recent local star to visit the jeweller.
During the full episode, which is available on YouTube, Waffles is spotted on a tour of the store. During the tour, an Ice Box rep explains that the jeweller is actually a factory that designs and creates its own diamond pieces in the store.
At one point towards the end of the episode, Waffles points out a pink diamond encrusted Rolex.
“This is the one that I want,” she exclaims. The sales rep then wraps the watch around her wrist, to which she responds, excitedly, “It’s so hard.”