Online game angers parents

Published Feb 1, 2010

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London - A new web craze where young girls make their virtual characters adopt children as fashion accessories has outraged parents' groups.

The My Minx game also sees girls as young as seven giving their characters contraceptives and morning-after pills.

Players clothe their virtual minxes in sexy lingerie and other revealing outfits and buy "trophy orphans" - named after children already adopted by celebrities.

The adoption clinic in a virtual Style City features girls called Pax and Maddox and a boy named Zahara after Angelina Jolie's children. The virtual youngsters have the same nationalities as Jolie's with Maddox, three, said to be Cambodian and a fan of eating cockroaches.

Also up for grabs are Vietnamese noodle-lover Pax, five, and Ethiopian lad Zahara, four, whose favourite food is guinea pig.

The adoption centre also boasts a David Banda, four, and Mercy, five, of Malawi, clearly modelled on Madonna's adopted children.

In even worse taste, gamers can adopt children from earthquake-ravaged Haiti.

Players style their new children in designer gear and can then try to sell image rights for them to celebrity magazines.

They are challenged to outdo rival minxes by amassing more adoptive children to "make their family more fashionable".

The controversial game, by north London firm Blighty Arts, also sees players take their minxes binge drinking and clubbing as they try to pull men. For minxes that succeed in one night stands, there are virtual condoms and morning-after pills.

My Minx was launched before Christmas and has attracted 20 000 members - with some as young as seven. But parents' groups are horrified and have accused the game's creators of "exploiting children for profit".

Andy Hibberd, spokesperson for parents' rights group Parentkind, said: "There are more than enough pressures on children to grow up already. We don't need any more.

"Having them getting virtual condoms or morning-after pills will not make them any less promiscuous.

"As regards child adoption, it encourages them to think that they don't need to worry about morals or ethics. It is sending out all the wrong messages and the only reason its creators have made it is to make money. They are exploiting children for profit."

The game's creator, Christopher Evans, insisted that the game was "harmless, tongue-in-cheek entertainment".

Evans, 30, said: "It is nonsense to suggest our game is a bad influence on young children. We try to protect children too much from the real world for too long. They cannot be wrapped up in cotton wool.

"The game teaches children about the world while poking fun at celebrity adoptions. Every time they turn on the TV they will see the likes of Madonna adopting African children anyway." - Daily Mail

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