The third-generation Mazda3 has shown its sculpted body to the world and it promises to be a far more serious contender in the Golf class.
Mazda is only showing us the hatchback for now, but promises that a four-door sedan is on the way.
Likely to be perceived as far more stylish than its predecessor, the new hatchback fully embraces the so-called 'Kodo' design language that's already made its mark on the latest Mazda6 and CX-5.
A similar inheritance takes place beneath the surface in the form of Mazda's 'Skyactiv1' components and manufacturing techniques that aid efficiency.
The latest version of Mazda's best-selling car is practically all-new from the ground up and sits on a wheelbase that's been stretched by 61mm, although the length of the hatchback has been reduced by 46mm.
Following segment trends, it sits slightly lower to the ground. Despite its body being 30 percent stiffer, the new 3 is up to 90kg lighter than its predecessor.
FRUGAL NEW ENGINES
The engine range will depend on which country you're in, but the full global line-up includes three new Skyactiv-G normally aspirated petrol engines and a Skyactiv-D turbodiesel.
The petrol line-up kicks off with a 74kW 1.5-litre, before moving on to a 116kW 2-litre and a 137kW 2.5. The 2.2-litre oil burner is good for 110kW and 379Nm. Japanese customers will also have the option of a hybrid model, which Mazda has yet to unveil.
The Mazda3 will be available with a choice between manual and automatic transmissions, both sporting six forward gears.
The new C-segment contender promises efficiency gains - not only through engine technology and reducing the strain on the alternator via brake energy regeneration, but also through 'best in class' aerodynamics, helped along by an active air-shutter installed in the grille.
MODERN GADGETS
Inside the car you'll find Mazda's all-new 'human-machine interface' system, based on the heads-up concept, as well as a pop-up screen similar to that found in the Audi A3. This is the window to Mazda's redesigned infotainment system that offers all the cutting-edge amenities, including internet-based apps.
The latest suite of advanced driver aids is also available, including Blind Spot Monitoring, Lane Departure Warning, Forward Obstruction Warning, High Beam Control, Radar Cruise Control and Smart City Brake Support.
South African specifications will be revealed in due course. Ford SA tells us that the new Mazda3 is coming here, but cannot give us a time frame at this stage.