Johannesburg – Children’s entertainment channel Cartoon Network is launching a campaign which seeks to celebrate every child’s uniqueness and encourage them to be confident and happy in themselves.
The new EMEA (Europe, the Middle East and Africa) brand campaign “Redraw Your World” initiative starts on August 1.
The initiative hopes to inspire youngsters to be the catalyst for the change they want to see, whether it’s in the form of extraordinary talents, everyday acts of kindness, or having the courage just to be themselves, the channel said.
“Whether they use art, activism, laughter or music, Cartoon Network’s ‘Redraw Your World’ encourages all kids to march to the beat of their own drum,” it added.
https://www.youtube.com/watch?v=7129J5weE8cMeanwhile, 12-year-old South African-British viral music sensation Nandi Bushell has released a new music video for the Redraw Your World campaign.
The anthem is a hybrid of animation and live-action by children for children and aims to inspire and empower them to embrace their true selves, Cartoon Network said.
Best known for her drumming skills and covers of rock songs, Bushell has drawn the attention of several musicians, including Foo Fighters frontman Dave Grohl. Bushell joined the band on stage to play their classic hit, “Everlong”, live at the LA Forum.
“It really is exciting to be part of a movement that encourages us to be true to ourselves and embrace our uniqueness. This collaboration with Cartoon Network shows that as children, we are fearless and have the power to make a real difference in the world,” she said.
Cartoon Network said the multi-platform campaign would feature children doing amazing things in their everyday lives, from mastering the art of roller-skating or karate and breakdancing, to balancing a football while brushing their teeth.
The channel said many of Cartoon Network’s much-loved characters, including Gumball and Darwin, the We Baby Bears trio, and the Teen Titans Go! gang would also be featured reacting to the inspirational talents of their fans.
Monika Oomen, vice-president of Brand Communications and Franchise Management: Kids EMEA, is thrilled about the campaign.
“Every day we are inspired by our fans, and now Cartoon Network wants to encourage each and every one of them to celebrate themselves; whoever they are, whatever they do and however they do it,” she said.
“Redraw Your World has been created to empower kids to feel happy in their authenticity and to reassure them that everyone matters.”
Oomen said Cartoon Network’s irreverent, funny and inclusive style was mirrored in this campaign, providing them with a platform to “showcase the absolutely amazing kids of today”.