As the world grapples with escalating environmental challenges and growing inequalities, there is an urgent need for more ethical markets.
This was the message highlighted at the Fairtrade Africa Change Day, which took place recently in Cape Town, under the theme “Navigating a Fairer Future: Harnessing Global Market Dynamics for Ethical and Sustainable Growth”.
The event brought together Fairtrade-certified producers, commercial partners, industry experts and media representatives from across the globe.
It not only highlighted the importance of ethical markets, but also the role of Fairtrade in facilitating a shift toward a more just and sustainable global economy.
Fairtrade Africa executive director Isaac Tongolaat said the focus of the event was to explore how the collective efforts of leading retailers, wine, cocoa, and coffee producers, trade justice advocates, climate activists, politicians, and development experts, could drive the growth of ethical markets in today’s complex economic landscape.
“The expansion of ethical markets is vital to ensure these farmers and producers receive fair compensation, operate under humane working conditions, and contribute to environmental sustainability.
“As traditional market structures struggle to meet the demands of millennial and Gen Z consumers, who increasingly prioritise equity and transparency, Fairtrade stands out as a crucial solution, promoting fairness from farm to store shelf.
“Sustainable change is not just an option, it’s a necessity. With climate change, resource depletion and social inequities threatening the future of our planet, it’s imperative that we rethink how we do business,” Tongolaat said.
He said Change Day served as a vital platform for fostering collaboration among various stakeholders in the ethical market sphere, reinforcing the belief that a collective approach is essential for achieving meaningful impact.
“As discussions unfolded, participants exchanged innovative ideas and strategies, setting the stage for a more equitable and sustainable future.
“With the growing awareness of environmental and social issues, the future of ethical commerce looks promising, showing that together, we can navigate towards a fairer and brighter tomorrow,” Tongolaat said.
Western Cape